With a vision to create suspense and energy while keeping the viewer engaged, we used a combination of motion graphics and captured and edited footage to show multiple aspects of the craftsmanship behind the production.
Motion Design: Alex Boyce
BRAND MESSAGE CONCEPT
Yamaha Music R&D project "YOO", AI Partner Ensemble System.
We were tasked with recreating the original Japanese brand message into a relatable and aspirational experience for international audiences. This included reinforcing Yamaha's position as a global innovator in music technology.
WORLD-CLASS EXHIBITIONS & FESTIVALS
Cannes Lions International Festival of Creativity & SXSW Interactive
To help HAKUHODO i-studio promote cutting-edge concepts and solutions, we crafted product stories, entertaining performance techniques and converted complex technical methodologies into tangible anecdotes.
The results? Giant Collaborations!
HAKUHODO i-studio went on to collaborate with giants in tech, retail and cosmetics to develop lifestyle enhancing products leveraging emerging technologies.