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Digital Strategy

End-to-end strategy planning, & execution for large-scale projects.

An-yal provides full integration of digital and social marketing, unique content production, brand communication strategy and talent collaborations.

DIGITAL STRATEGY + BRAND COMMUNICATION

Based on detailed market insights, we create a complete project roadmap including audience personas and targeting strategy, and define a consistent brand personality with carefully crafted messages.

The most valuable mix of channels, media and content is set out and we devise a marketing and advertising plan with the outcomes and metrics to evaluate success.

Market & consumer research
Audience personas, segmentation & targeting strategy
Project targets & KPIs
Brand messaging, voice, visual branding & localization strategy 
Digital marketing & advertising plan
Performance reporting and optimization

CONTENT, CREATIVE PRODUCTION + BRANDING

Great effort and imagination goes into creating quality content that grabs attention and makes people 'feel' and be inspired.

An-yal's in-house creative team produce video, motion graphics and animation, product photography, background music, brand copy and brand voice.

And we select and develop the best media to deliver and communicate with audiences on every channel.

Gallery

DIGITAL MARKETING & ADVERTISING

With expertise in strategy and performance optimization, we’ve achieved proven success on digital and integrated campaigns.

We’re specialized in social advertising and marketing at scale, and plan and buy media for out-of-home ads and traditional media.

Also integrating ideal mediums, platforms and communication methods for best results and return on ad spends.

Media planning & buying
Adverting account management
Campaign management, execution & performance optimization
Content production: ad creative, visuals, sound, brand copy & captions
Campaign landing page development

SOCIAL MEDIA MARKETING & MANAGEMENT

Connecting brands and consumers, An-yal manages social communities on behalf of brands, and implement brand voice and key messages.

Utilizing audience targeting and communication strategy, we execute paid ads and promotion campaign with ongoing performance optimization.

We work with influencers specializing in beauty, lifestyle, travel, fashion and food, and collaborate with TV and media personalities.

Direct management of social channels & content publishing
Content production incl. visuals, captions, sound & media
Community management & engagement
Social promotions and advertising campaigns
Influencer and talent collaborations