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DIGITAL COMMUNICATION STRATEGY
Extensive brand communication and digital strategy for deep market penetration and lasting results.
An-yal incorporates a broad range of essential deliverables from initial market and consumer research to digital marketing plans, unique content production and project execution.
PROMOTIONS & TRIALS
Product launches or unique promotions that create maximum buzz within a limited period.
Market launch and localization strategy for brands new to the Japanese market.
We also set up social media accounts, grow communities and nurture consumers.
Short trial projects to test the market or measure the potential of a digital communication strategy.
+ Brand Communication
Market and consumer research
Audience personas and targeting strategy
Project targets and KPIs
Brand messaging, voice, visual branding & localization strategy
Digital marketing and advertising plan
Performance reporting and optimization
Digital advertising, social media ads & sponsored content
Out-of-home advertising & search engine marketing
Media planning and buying
Account management and campaign execution
Content production: copy, visuals, sound, captions
Campaign performance optimization
Content & Creative Production
+ Visual Branding
Production and development of unique branded content
Promotional video and brand stories
Film, 3D/2D motion animation, illustration, graphics
Product photography and image content
Original background music and sound design
Community management, engagement & community growth
Social ads and sponsored content campaign execution
Content production incl. visuals, captions and media
Content calendar and content publishing to channels
Influencer marketing and talent collaborations