There’s no more denying it, with 2.8 billion active social media users worldwide, every brand and business should have a solid social media marketing plan.

Social media is no longer about family and friends’ conversations, and photo sharing. It’s about reaching an audience, a new client and new prospects from anywhere in the entire world. A strong social media strategy will drive traffic to your website, bolster brand awareness, increase advocacy and generate leads.

Below are 5 simple but fundamental tips to get you started in developing a strong social media strategy and a stronger presence.

1. Know Your Audience

Knowing who your target is and understanding their interests and pain-points, is essential for your social media marketing strategy. You’ll need to know where they hang out online and the content they engage with so you can develop efforts to connect with them.

Creating audience personas will also help you to align your content to meet their specific needs. But where do you start? Try Quora and Reddit to gage questions people are asking, and how experts and your competitors are answering them. Use Google Trends to discover most-searched topics in your field and the location of searches from continent right down to a specific town or city.

2. Align Goals with Tactics

Before you hit ‘publish’ always consider your goals. What do you want to achieve from this post? Are you aiming to bolster engagement? Generate leads? Drive traffic to your site? Develop concrete goals into your overall strategy and tailor your content to meet those goals.

3. Share Content that has Value

Sharing content that has value to your audience should be focal to your inbound marketing strategy. Offering your expertise, practical advice and tips works to build trust and to position you as a leader in your industry. This in turn will make your brand more attractive to prospects.

Social media can be leveraged in the same way - not only to promote products and offers. Social media is an ideal platform for brand storytelling which focuses on forging strong bonds through experiences. 

After all, if you are offering a great experience with a tailored, personalized approach, your audience will be more loyal to your brand. And if they feel connected to your brand, they’re less likely to be distracted by others because of a single offer.

4. Communicate & Interact

Don't just share your content and wait for people to interact, demonstrate your own engagement by sharing, liking and commenting on your followers’ content too. Show that you appreciate their support by mentioning them in comments, and for that extra personal touch, send a direct message - it could give you the edge on your competitors.

5. Test Results, Iterate Wins

When executing your social media strategy, you need to analyze your efforts periodically to make sure that what you’re doing is effective. Understanding which content is generating most engagement or leads - and those that are not, is essential in adapting and improving your strategy. 

Social media management tools like Hootsuite and Buffer have user-friendly analytics tools which enable you to harness this data. You can identify and prioritize specific types of content, and provide your audience with more of what they want, and none of what they don’t.

The potential of social media marketing in accessing infinite audiences is undeniable. However, engaging them and becoming a go-to resource, a destination, a trusted companion and a loyal customer, requires more than just spitting out blogs willy-nilly.


An-yal specializes in social media and content marketing. Want to know more?  Contact us here