Some companies continue to postpone serious content marketing efforts because they’re unsure what the advantages of content marketing really are. For the bewildered, we present some of the main benefits of having an effective content marketing strategy

1.Top search engine ranking (SEO)

When you consistently produce and distribute quality online content, Google and other search engines notice and raise your search engine page rankings, getting you to a higher position when people search. This increases the likelihood of you being found and reaching potential customers.

2. Brand awareness

Spreading more content naturally increases the visibility and awareness of your brand. If the content is helpful, informative or entertaining, it will get your brand noticed and remembered in a positive way.

3. More credibility

The provision of useful content on a regular basis builds your reputation as an authority that people can trust. This is especially true if your content gets shared and published on external sources.

4. Increased sales

All of the above and below benefits increase the likelihood that more people will consider your brand during the buying process and choose your products and services in the end.  

Other benefits of content marketing

  • Provides value that increases traffic and conversion rates
  • Generates leads for your business in the long run
  • Puts you in direct control of content representing your brand
  • Creates content that is yours to reuse and repurpose as desired
  • Can be relatively inexpensive compared with traditional advertising
  • Lets you test messages and adjust your marketing plan
  • Improves your relationships with customers

Time well spent!

Content marketing requires time and effort, but can significantly contribute to a successful marketing campaign. Once you’ve built up a presence with the best content possible, you can be confident that it will provide a good return on investment. The sooner you start, the sooner you’ll enjoy the rewards!

Learn more about content marketing here. And for more information on SE0 (search engine optimization), read our article.


An-yal develops social media and content marketing campaigns for brands worldwide. Talk to us about your next project here