HOW MANY HASHTAGS TO USE ON INSTAGRAM IN 2017 - AND THE WORKAROUNDS
A great benefit of using hashtags on Instagram is that they can usher you through the clutter, straight to potential fans and customers.
Posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag. More hashtags and with a little research of the trending hashtags makes all the difference in reaching many more people and ideal audiences.
But did you know that there’s a limit to the number of Instagram hashtags that you should use per post?
According to Instagram’s 2017 official guidelines You can use up to 30 hashtags on a single photo or video post.
So what happens if you go beyond Instagram’s 30 hashtag limit? And is there some way to get around it? I decided to test the hashtag limitation and some potential workarounds. Here’s what I found…
Posting with 31 hashtags
First, I wanted to see what happens if I try and share an Instagram post with more than 30 hashtags. To keep things simple, I numbered the hashtags from #1 to #31 along with a brief caption.
I then pressed the share button, and voila! Although I could share the image itself, the caption along with all 31 hashtags had miraculously disappeared.
Adding hashtags in 'edit' mode
Next, I wanted to try this potential workaround: After sharing a post with 30 hashtags, I went back into the post and added #31 in the edit mode.
I then pressed the “finish" button and was met with the following error message:
Exceeding 30 hashtags either in a new post or in the edit mode does not work.
Adding more hashtags in the ‘comments’ field
My final workaround experiment was to see if it’s possible to add the illusive #31 in the comments field.
After sharing a post with 30 hashtags, back I went into the post’s comments field and added another hashtag, pressed the share button and was again greeted with an error message:
Including the 31st hashtag meant that I couldn't share the post at all. So if this error message appears when you're trying to add a comment with a hashtag, it might be that you've maxed-out the 30 hashtag limit.
A workaround that works?
Interestingly, if you exceed 30 hashtags by including duplicate hashtags (the same keyword) in the post, you will be able to share that post with your caption and everything else in tact.
An infinite number of duplicate hashtags can be attached and shared with no problems because the keyword itself is counted once only.
However, rather than duplicating hashtags which will limit your exposure, it’s better to make use of related keywords, within the 30 hashtag restriction, to open up more inroads.
Having tried to bust the Instagram hashtag limitation, I have concluded three’s no real way to work around it. Adding hashtags in the comments field or in edit mode triggers error messages. A 31st hashtag in a new post dispels everything apart from the photo or video when shared, and duplicating hashtags is, well, ineffective.
Are there workarounds out there? Comment and share your ideas and experiences with us.
Based in Tokyo, An-yal develops social media and content marketing campaigns for Japanese markets and brands worldwide, find out more here. We’d love to hear from you!