Industry insights, strategy tips & marcom news.
The latest…
TikTok's latest venture, "TikTok Notes," is the new photo-sharing app now available in Australia and Canada. Its features, design, and potential impact aim to provide a unique platform for sharing moments reminiscent of early Instagram.
Trends & Insights
Stringent criteria, cultural protection measures, and the impact on global markets to safeguard a rich tradition and excellence.
Kyoto's renowned Geisha district is addressing overtourism in an urgent call to protect its cultural heritage.
Japanese breweries' strategic shift away from high-alcohol chuhai cocktail products and its implications for Japan's drinking culture.
Dive into Digital 2024: 5 billion global social media users, Instagram's rise, TikTok's dominance, and shifting user habits. Explore growth in digital ad spend, influencer activity surge, and insights from industry leaders
Rich insights into the shifting cross-generational social media consumption trends in Japan
Younger Japanese are rapidly abandoning traditional media. We examine the complex interaction between viewers, their TV habits, and changing media consumption.
OOH video advertising in Tokyo has resurged and evolved. Discover strategies to reach ideal audiences with lasting impact
Despite widespread support from workers, Japanese companies have recently changed their stance on telework.
Japan’s social media habits are quite unique. Understand how the most popular platforms can be utilized in marketing to Japanese audiences.
The cultural and aesthetic reasons behind the reliance on English loanwords in Japanese marketing
The majority of Japanese persisted in heavy mask use, which has had tremendous impacts on the cosmetics industry in Japan.
Does AI in marketing do more harm than good? The increasing use of AI in marketing comes with much ethical debate…
Social Media
TikTok's latest venture, "TikTok Notes," is the new photo-sharing app now available in Australia and Canada. Its features, design, and potential impact aim to provide a unique platform for sharing moments reminiscent of early Instagram.
Explore TikTok's potential shift to landscape videos, incentivizing creators for increased views, and its preparation for future trends.
Twitter's greatest rival, Threads, faces challenges and waning popularity in Japan due to limited features, cultural differences, and brand reluctance.
Learn about Meta's upcoming Twitter competitor, 'Barcelona,' an Instagram-centric text-based app. Discover its features, decentralized backend, and early access for celebrities.
AN-YAL NEWS
Discover how An-yal's augmented reality filters are achieving worldwide success for lifestyle brands
An-yal ranked among the world's top 20 digital marketing agencies in February by Designrush!