At Marketing Live, Google's latest generative AI ad tools showed enhanced ad creation options, customized Search ads, and simplified product feeds, helping businesses improve their advertising and reach their target audiences.

This long-awaited feature has been in development since 2021

Since the beginning of 2023, TikTok creators have started a new trend tagged as “de-influencing”, which has already gathered more than 100 million views

What distinguishes social media from entertainment, and where do the most popular platforms stand in this debate?

Alcohol and communication, a salaryman’s explanation of the most rampant drinking season in Japan

How marketers in Japan capitalize on the country's shifting seasons and made-up narratives

A notoriously cash-reliant society, by 2021, cashless payments in Japan claimed 32.5% of all purchase transactions

In response to IG’s constant copying, TikTok adds functions for using still photos within the app

Meta announces new Instagram ad formats to help increase revenue and offer more opportunities to brands

How the industry has faired since the pandemic, the effects of staying-home, alcohol consumption and new consumer demands

Japan marcom industry chatter and trends: a quick look at what’s hot behind the scenes and our own insights

Using manga in marketing is proven as an effective strategy that can be instrumental in penetrating the Japanese market.

An-yal adds AR content to empower brands with successful marketing strategies and engaging user experiences.

Since the pandemic hit, brands and businesses were forced to scale-down or postpone strategies. Observing ad sales trends in Japan between 2019-2020 shows the effect is consequential.