‘Out of Phone’ TikTok Goes Beyond Mobile
As part of its ongoing effort to better serve its users and give marketers more ways to take advantage of the platform's potential, TikTok has just unveiled a groundbreaking new offering it calls "Out of Phone," a futuristic out-of-home solution that broadcasts TikTok videos on billboards, kiosks, movie theaters, bars, restaurants, automobiles, airports, gas stations, and supermarkets.
"Out of Phone: Billboard"
Brands can simply take their activations off of TikTok and into the real world with the help of the "Out of Phone: Billboard" software, which bridges the gap between digital and physical out-of-home advertising and enables past advertising efforts to be given another opportunity on billboards throughout the world.
With this new feature, brands can promote their products and services on TikTok, grow their communities and creator networks organically, and catapult their content onto billboards to reach a wider audience.
"Out of Phone: Cinema"
TikTok is expanding to the big screen with "Out of Phone: Cinema," which will provide audiences with a new cinematic experience while giving marketers new ways to reach their target audience. This technology does a fantastic job of simulating the in-theatre experience on the platform, making it easy for brands to incorporate some of TikTok's most popular videos into their pre-show advertising.
Unlimited Possibilities Await "Out of Phone: Other Screens"
The "Out of Phone" platform enables TikTok's out-of-home partners to directly contact their consumers on a broad range of screens across the world. Personalized partnerships spread the platform's energy to places like bars, restaurants, airports, gas stations, and shops.
When it comes to the "Out of Phone" experience, TikTok works closely with its out-of-home partners to make sure it's appropriate for the audience in each and every place.
The company's objective is to "make TikTok an integral part of our everyday lives," rather than just keep it in the palm of consumers' hands, says Dan Page, TikTok's Global Head of Distribution, New Screens. “From billboards to restaurants, gas stations to airports, we are on a mission to create endless ways for our community to experience the joy and creativity of TikTok.”
TikTok's popularity and ubiquity make it an attractive platform for expanding ads. However, brands can also display curated TikTok content on TVs in restaurants, bars, and gyms through a higher-end display option with ‘Atmosphere’. As previously reported by TechCrunch, Atmosphere provides curated video content for commercial venues and has clients such as Taco Bell and Burger King.
TikTok’s “Out of Phone” solutions may not fit into smaller budgets. Despite this, it could be a valuable alternative for reaching a wider audience and making ads more engaging.
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