Stringent criteria, cultural protection measures, and the impact on global markets to safeguard a rich tradition and excellence.

Kyoto's renowned Geisha district is addressing overtourism in an urgent call to protect its cultural heritage.

Japanese breweries' strategic shift away from high-alcohol chuhai cocktail products and its implications for Japan's drinking culture.

Dive into Digital 2024: 5 billion global social media users, Instagram's rise, TikTok's dominance, and shifting user habits. Explore growth in digital ad spend, influencer activity surge, and insights from industry leaders

Rich insights into the shifting cross-generational social media consumption trends in Japan

Younger Japanese are rapidly abandoning traditional media. We examine the complex interaction between viewers, their TV habits, and changing media consumption.

OOH video advertising in Tokyo has resurged and evolved. Discover strategies to reach ideal audiences with lasting impact

Despite widespread support from workers, Japanese companies have recently changed their stance on telework.

Japan’s social media habits are quite unique. Understand how the most popular platforms can be utilized in marketing to Japanese audiences.

The cultural and aesthetic reasons behind the reliance on English loanwords in Japanese marketing

The majority of Japanese persisted in heavy mask use, which has had tremendous impacts on the cosmetics industry in Japan.

Does AI in marketing do more harm than good? The increasing use of AI in marketing comes with much ethical debate…